While at National Conference in Atlanta, one of the sessions I was able to attend was Trending Now: Social Media Marketing. The speakers for this session were Katie Green, Senior Account Supervisor, Edelman Digital and Devon Wijesinghe, CEO, Insightpool. Throughout this session, we learned a variety of information about how to use social media to productively promote our company and the products we sell.
One of the main topics discussed during this session was the idea of visual storytelling. Katie Green discussed this section and she mentioned how their is a rise in the use of Instagram, Vine, Hyper Last and Boomerang. We are also so focused on our phones, we actually have a smaller attention span than a fish, and this is because we always have our phones in hand. There is also this new idea of a dominance of paid and everything is shifting toward a mobile aspect. There is also this new idea of algorithms and they're constantly ever-changing. When looking at your return of investment (ROI) it's important to set your key performance indicators (KPIs) to know what your goals are.
Devon Wijesinghe discussed social media outside of marketing. Devon mentioned there are 2 billion individuals active daily on social media, and there are only 7 billion people in the world. One of the two statistics I found interesting was 80 percent of individuals change professions throughout their careers. I wasn't really surprised by this statistic because individuals now are constantly changing jobs after a few years and aren't staying put at just one company for their entire career. The other statistic was 90 percent of people don't answer the phone if they don't know the number. I can definitely say I am guilty of this. If a number I don't know calls me, then I won't answer it and I'll wait to see if they leave me a voicemail, then if necessary I'll call them back.
Overall I learned much at this individual's session about where social media has been and where it's going. The last thing we were left with, and I'll leave you all with is.....social media will lead the way.
One of the main topics discussed during this session was the idea of visual storytelling. Katie Green discussed this section and she mentioned how their is a rise in the use of Instagram, Vine, Hyper Last and Boomerang. We are also so focused on our phones, we actually have a smaller attention span than a fish, and this is because we always have our phones in hand. There is also this new idea of a dominance of paid and everything is shifting toward a mobile aspect. There is also this new idea of algorithms and they're constantly ever-changing. When looking at your return of investment (ROI) it's important to set your key performance indicators (KPIs) to know what your goals are.
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