Sunday, October 30, 2016

Social Media Blackout

On Friday, October 21 there was a massive cyberattack which caused limited access to many different social media websites. This attack primarily took part on the East coast. “The attack affected the following websites: Twitter, Spotify, SoundCloud, Vox Media sites, Airbnb and numerous other sites.” (Hinchliffe, 2016)

The problem started when the company Dyn announced it had been the victim of a cyber-attack. “Dyn is a company that hosts domain name systems for many major companies. The attack is believed to have been launched by a botnet based off of the Mirai base code, which is used to hijack internet-connected devices and uses them to distribute denial of services (DDoS) attacks.” (Hinchliffe, 2016)

Overall, this problem caused quite an issue for users of these websites. Luckily the problem was fixed the same day, so users were able to have access by the end of the day. While at the Public Relations Student Society of America (PRSSA) National Conference in Indianapolis, Indiana we felt the effects of these cyberattacks.


I attended two-chapter development sessions on Friday and while in the sessions they wanted us to tweet our questions at them using hashtag. For the first session we were unable too, but about half way through the second session, Twitter was back online. Twitter is an essential part of conferences especially for public relations students and professionals. Fortunately, Twitter was up and running later on Friday, so we were able to utilize the social media tool for the remainder of conference.