Principles of Crisis

In Chapter 4 of "Measure What Matters", by Katie Paine, she discusses the four principles of crisis developed by Grunig, Grunig and Dozier. "According to James Grunig, good crisis communication starts long before an incident occurs." (Paine, 2011 pg. 164) A crisis normally occurs when an event threatens your reputations.

1. Relationship Principle
-According to the relationship principle, an organization will withstand an issue or crisis better if the organization has established a good, long-term relationship with the public. In turn the better an organization stands with their public, they will have a better chance of surviving a crisis and not ruining the reputation of their organization.

2, Accountability Principle
-In this principle, an organization would be best accepting responsibility for a crisis, even if the crisis wasn't their fault.

3. Disclosure Principle
-When dealing with a crisis, it's always in the best interest of an organization to disclose all the information they know about the crisis or problem they are dealing with. If the organization doesn't know what happened, then they need to promise full disclosure, when they do find out all the facts.

4. Symmetrical Communication Principle
-During a crisis an organization must consider the public interest to be as important, if not more important than its own. In the end, an organization is only going to be successful, if there are key publics.

Following these four principles when a crisis occurs, will put your organization in the best possible scenario for coming out on top, once the crisis has been resolved. As Grunig, Grunig and Dozier stated in the book, "Communication with publics before decisions are made is most effective in resolving issues and crises because it helps managers to make decisions that are less likely to produce consequences that publics make into issues and crises." (Paine, 2011 pg. 164)

Facebook's New Tool

"Facebook has started to test tools on how much ex-partners see of one another and their posts.These tools are being tested in Facebook mobile applications in the United States." (AFP, 2015) This tool give the capability of making it possible to not see certain things about your ex in your news feed, without having to go and unfriend or block them.

Product manager, Kelly Winters said, "We are testing tools to help people manage how they interact with their former partners on Facebook after a relationship has ended." (AFP, 2015) The goal of this tool is to eliminate a former partner from unfriending or blocking their ex. Couples will be promoted to these tools when they change their relationship status. "This tool will allow you to see less of a former partner's name and profile picture. Posts by the ex will no longer show up in your newsfeed and individuals will be able to "untag" themselves from posts with former partners." (AFP, 2015)

I think this new tool will be interesting because now individuals won't have to unfriend an ex or block them because they don't want to see their posts. I know this is a very common thing and the other individual always knows when they've been unfriended or blocked, especially if they try to go to their ex's page to see what's going on in their life. I believe there will be adjustments made to the tool, as it's used more. For now I think this is a good start for Facebook when dealing with individuals who are ending their relationship, especially when the relationship made an appearance on Facebook.  

This tool was just released yesterday, so it will be interesting to see how tool impacts the social media world and what improvements will be on the tool as individuals begin to use it. Can't wait to hear what the reviews are of this tool and how users feel about the tool and being able to control what they do and don't want to see of their ex. 

Weekend Filled of Events

This past Saturday was full of events for me, I first attend the 16th Annual Professional Commitment Ceremony. I then quickly drove back to my room to change to head to the football, which Alpha Xi was sponsoring as a Blue Game.

At 10:30 on Saturday, I sat in the fieldhouse and watched many sisters and friends walk across the stage with their mentors and receive their white coats. This is a special honor for all these individuals as they are taking the next step to becoming a professional. I enjoyed watching all of these individuals I knew walk across the stage, and I'm glad I was able to witness this special moment. Afterwards we tried to take group pictures, but it was very hard because everyone was so spread out and there was a lot of people.

Once we were all done taking pictures, I then headed back to my room to change and put a variety of layers on for the football game. Since Alpha Xi was sponsoring the game, we decked out in blue as much as we could, we also were handing out blue ribbons and selling blue keychains. At half time we went out onto the field and released blue balloons in support of Autism research. ONU ended up winning the game 42-10 over Otterbein. The ONU team also advanced onto the playoffs and will be playing Wittenberg this coming Saturday at noon.

Overall this weekend was exciting as I was able to see my friends receive their white coats and make an advancement into their professional careers. It was also nice to cheer the polar bears onto victory and I think it'll be an exciting first round playoff game next Saturday.

Measuring Sponsorship and Events

This week, with Katie Paine's book, Measure What Matters, we are going to continue to look at different lists of steps. This week we are going to take a look at the seven steps for measuring sponsorship and events. The steps are as follows:

1. Define your objectives
-It's important to know what you want to measure and what your goals are. It's also important to know your primary objective, whether they are increasing your product or company aw
areness, selling more of your products, launching a new product, driving affinity between customers and a brand or reaching new markets and customers.

2. Determine your measureable criteria of success
-You need to know what you exactly want to measure and how you're going to go about measuring. When measuring it's important to measure everything that same, so you are able to compare your current results to past results.

3. Decide upon your benchmarks
-When deciding your benchmarks, you need to know where you want your company to go. In order to determine your benchmarks you should look at past results, to see what you need to beat. You should also look at your competitors because you'll be able to see where you stand compared to them and will now how possible it is to be similar if not better than the competitor.

4. Select a measurement tool
-Know how you want to measure, whether you do in-depth phone surveys, online surveys or create a specific hashtag for Twitter.

5. Define your specific metrics
-In this step it's important to know exactly what your goal is. If the goal is to change peoples opinions. you're able to do this by increasing percents in perceptions and awareness, preferences and likely to purchase. The other goal is to sell. You're able to reach this goal by knowing cost per contact or length sales of cycle.

6. Choosing a measurement tool
-In this step, it's now time to decide what tool you want to use to measure. The options for measurement range from counting tools, survey tools, sales tracking tools, web analytic tools and content analysis tools.

7. Analyze results
-It's now time to look at your results and compare them to your benchmarks and see how you did. These results will then help you determine where you need to go next and what your next objective should be.

By using these seven steps for sponsorship and events, you'll be able to know where you company needs to go, but you'll also know what your company is doing right and where they're lacking.